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LEARN FROM THE NY Times #1 BESTSELLing authors of EXTREME OWNERSHIP: HOW US NAVY SEALS LEAD AND WIN

OCTOBER 18-20, 2023 | DALLAS, TX

Muster is a two-day premier leadership training seminar led by Jocko Willink and Leif Babin, co-authors of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and the rest of the Echelon Front leadership team.

Based on the principles outlined in Extreme Ownership, the instructors guide attendees through the principles and strategies of leadership that lead to victory through highly engaging sessions and one-on-one interactions.

The MUSTER is for any person from any walk of life who wants to learn practical leadership, strategies, and tactics for all levels of leadership in every field.

 $2595.00 PER PERSON

OCTOBER 18-20, 2023 | DALLAS, TX

Muster is a two-day premier leadership training seminar led by Jocko Willink and Leif Babin, co-authors of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and the rest of the Echelon Front leadership team.

Based on the principles outlined in Extreme Ownership, the instructors guide attendees through the principles and strategies of leadership that lead to victory through highly engaging sessions and one-on-one interactions.

The MUSTER is for any person from any walk of life who wants to learn practical leadership, strategies, and tactics for all levels of leadership in every field.

 $2595.00 PER PERSON

LEADERSHIP | THE MOST IMPORTANT THING

Leadership is the most important thing on the battlefield. While equipment, weaponry, intelligence, tactics, and strategy play a role, leadership is the single greatest factor in determining whether a team succeeds or fails.

When we talk about leaders, we are not only talking about senior leaders. We are not only talking about leaders in charge of 5,000 or 500 people. We are not only talking about leaders that are in charge of 50 people or 5. We are talking about everyone—everyone is a leader—even the front-line worker who takes ownership of their part of the mission and executes.

It was leadership at every level that brought victory in the Battle of Ramadi, and it is leadership at every level that brings success to any company or team. So, when we talk about leaders, no matter where you are in the hierarchy of your organization, we are talking about YOU.

Without leadership, nothing happens, and with bad leadership, the wrong things happen. Victory cannot be achieved without leadership, which is why we say leadership is the most important thing on the battlefield, the most important thing in business, and the most important thing in life.

LEADERS HAVE ALREADY ATTENDED

MUSTER | EVERYONE IS A LEADER

The instructor-led sessions throughout the day begin with the core principles of leadership and the Laws of Combat.

These principles were learned in combat, but the Echelon Front instructors relate everything to leadership in oneself, life, relationships, and work.

Attendees at the MUSTER have opportunities throughout to interact with all of the Echelon Front instructors one-on-one, along with engaging with other attendees – leaders from every walk of life.

GET READY TO LEAD AND WIN

General Sessions are led by Jocko Willink, Leif Babin, and the rest of the Echelon Front Instructor Cadre. 

DAY ONE

6:00pm-8:30pm

OP ORDER – Check-In and Meet and Greet

DAY TWO

4:45am – PT – Workout

7:00am -7:55am – OP ORDER – Check-in continued

8:00am-12:00pm – General Session 01

12:00-1:00pm – REFUEL – Lunch

1:00pm-4:30pm – General Session 02

5:00pm-7:00pm – REFUEL – Dinner on your own

7:00pm-9:00pm – TARGET INTERDICTION – Happy Hour/Meet & Greet

DAY THREE

4:45am – Physical Training

8:00am-12:00pm – General Session 03

12:00-1:00pm – REFUEL – Lunch

1:00pm-3:30pm – General Session 04

5:00pm-7:00pm – REFUEL – Dinner on your own

7:00pm-9:30pm – Intro to Brazilian Jiu-Jitsu

*All events are included in the ticket price; attendance is optional

MUSTER | TOPICS COVERED

COMBAT LEADERSHIP:

LESSONS LEARNED FOR WAR, BUSINESS AND LIFE

THE LAWS OF COMBAT:

Cover and Move

Simple

Prioritize and Execute

Decentralized Command

MINDSETS FOR VICTORY:

Default Aggressive

Innovate and Adapt

Humility: Check Your Ego

Discipline Equals Freedom

Extreme Ownership in Everyday Life

Know your Mission – The Why

IMPLEMENTATION:

Training for the real world

Planning – Strategic and Tactical

Taking care of your people

Assessments

Leading up and down the chain of command

The OODA Loop

The Dichotomy of Leadership

MUSTER | KEY TAKEAWAYS

  • Increased ownership of problems and solutions.
  • Build and maintain strong relationships
  • Work cross-functionally to accomplish the mission
  • Communicate effectively up, down, and across the chain of command
  • Simplify plans and increase efficiencies
  • Prioritize daily tasks as well as long-term strategic initiatives
  • Empower others to solve problems and LEAD
  • Subordinate their ego in support of the broader mission
  • Adapt to changing environments
  • Make decisions amidst uncertainty and chaos
  • Take ownership and solve problems, in business and in life
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“It’s a concentration of leaders from a wide variety of different backgrounds and industries, so you get a convergence of knowledge in a small area. It’s highly interactive, not just between Echelon Front and the people who are attending, but between the attendees themselves.”

– Jocko Willink

US STATES

COUNTRIES

INDUSTRIES

MUSTER | JOIN US IN DALLAS

” We get hundreds of leaders from all different industries and walks of life, from first responders to people who are there to learn and look at themselves and get better. They want to actually grow and understand what they need to improve in their lives. There’s just no other event like that.”

-Leif Babin

HIGHLIGHTS:

TRAINING | EDUCATION Training and education on Extreme Ownership leadership principles and their application to business and life

FIRETEAM EXERCISES Small group, practical application exercises of leadership principles

ACCESS | ENGAGEMENT Informal, no-holds-barred conversations, Q & A, and engagement with Jocko, Leif and entire EF Team throughout the conference

NETWORKING | SOCIAL Interact and engage with leaders at every level, from all industries, who want to get after it

LOCATION:

Gaylord Texan Resort & Convention Center
1501 Gaylord Trail, Grapevine, TX 76051

DRESS CODE:
From board shorts to the board room, you won’t find any stuffy suit and tie dress requirements at Muster. Come as you are, dressed comfortably to learn, lead, and win.

What People Are Saying

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Muster is unlike any leadership training program I have ever experienced. The best way I can describe it is that it has ‘muscle’. The program has a nice blend of tactical/strategic and work/personal and is highly actionable. 

 

 

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“Hands down the best leadership conference I have attended in my 25-year career in sales”.

Jason H

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“Aside from marrying my wife, and becoming a father, this is truly the best decision I have ever made”

Matt Blais

MUSTER equips individuals and teams with the tools and the mindsets to identify problems, take ownership of them, find solutions, and implement them to LEAD AND WIN.

COME LEARN TO LEAD & WIN WITH US IN DENVER.

$2595.00 PER PERSON