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LEARN FROM THE NY Times #1 BESTSELLing authors of EXTREME OWNERSHIP: HOW US NAVY SEALS LEAD AND WIN

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JOIN US FOR EXTREME OWNERSHIP MUSTER

Muster is a led by Jocko Willink and Leif Babin, co-authors of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and the rest of the Echelon Front leadership team.

JAN. 21-23, 2024

SAN DIEGO, CA

SOLD OUT

EXTREME OWNERSHIP MUSTER
why attend?
Benefits

LEADERS HAVE ALREADY ATTENDED

Based on the principles outlined in Extreme Ownership, the instructors guide attendees through the principles and strategies of leadership that lead to victory through highly engaging sessions and one-on-one interactions.

The MUSTER is for any person from any walk of life who wants to learn practical leadership, strategies, and tactics for all levels of leadership in every field.

Investment: $2,850/attendee 

EXTREME OWNERSHIP MUSTER
OVERVIEW

Lessons learned in War, Business, and Life.

Leadership is the most important thing on the battlefield. While equipment, weaponry, intelligence, tactics, and strategy play a role, leadership is the single greatest factor in determining whether a team succeeds or fails.

When we talk about leaders, we are not only talking about senior leaders. We are not only talking about leaders in charge of 5,000 or 500 people. We are not only talking about leaders that are in charge of 50 people or 5. We are talking about everyone—everyone is a leader—even the front-line worker who takes ownership of their part of the mission and executes.

It was leadership at every level that brought victory in the Battle of Ramadi, and it is leadership at every level that brings success to any company or team. So, when we talk about leaders, no matter where you are in the hierarchy of your organization, we are talking about YOU.

Without leadership, nothing happens, and with bad leadership, the wrong things happen. Victory cannot be achieved without leadership, which is why we say leadership is the most important thing on the battlefield, the most important thing in business, and the most important thing in life.

The instructor-led sessions throughout the day begin with the core principles of leadership and the Laws of Combat.

These principles were learned in combat, but the Echelon Front instructors relate everything to leadership in oneself, life, relationships, and work.

Attendees at the MUSTER have opportunities throughout to interact with all of the Echelon Front instructors one-on-one, along with engaging with other attendees leaders from every walk of life.

KEY TAKEAWAYS:

  • Increased ownership of problems and solutions.
  • Build and maintain strong relationships
  • Work cross-functionally to accomplish the mission
  • Communicate effectively up, down, and across the chain of command
  • Simplify plans and increase efficiencies
  • Prioritize daily tasks as well as long-term strategic initiatives
  • Empower others to solve problems and LEAD
  • Subordinate their ego in support of the broader mission
  • Adapt to changing environments
  • Make decisions amidst uncertainty and chaos
  • Take ownership and solve problems, in business and in life
EXTREME OWNERSHIP MUSTER
WHAT PEOPLE SAY

TESTIMONIALS FROM PAST EXTREME OWNERSHIP MUSTER PARTICIPANTS

Muster is unlike any leadership training program I have ever experienced. The best way I can describe it is that it has ‘muscle’. The program has a nice blend of tactical/strategic and work/personal and is highly actionable. 

 

“Hands down the best leadership conference I have attended in my 25-year career in sales”.

 

“Aside from marrying my wife, and becoming a father, this is truly the best decision I have ever made”

 

EXTREME OWNERSHIP MUSTER

AGENDA

What To Expect.

The MUSTER dives deep into Extreme Ownership leadership principles and provides clarity on specific steps that leaders must implement in their world, businesses, and life. You will have multiple opportunities to personally engage with Jocko, Leif, and all Echelon Front Instructors to resolve specific challenges and problems you face. In addition, participation provides profound opportunities to engage with like-minded and highly motivated individuals and leaders. 

HIGHLIGHTS:

TRAINING | EDUCATION:

Training and education on Extreme Ownership leadership principles and their application to business and life

FIRETEAM EXERCISES:

Small group, practical application exercises of leadership principles

ACCESS | ENGAGEMENT:

Informal, no-holds-barred conversations, Q & A, and engagement with Jocko, Leif, and the entire EF Team throughout the conference

NETWORKING | SOCIAL:

Interact and engage with leaders at every level, from all industries, who want to get after it

SUN, JAN 21 | REGISTRATION

  • 06:00 PM – 08:30 PM CHECK-IN / MEET & GREET

MON, JAN 22 | DAY 1

  • 04:45 AM – 05:30 AM PT [Location TBD] *
  • 07:00 AM – 07:55 AM CHECK-IN CONTINUED
  • 08:00 AM – 12:00 PM GENERAL SESSION 01
  • 12:00 PM – 01:00 PM REFUEL [Lunch Provided]
  • 01:00 PM – 05:00 PM GENERAL SESSION 02
  • 5:00 PM – 06:30 PM ‘GET AFTER IT’ HOUR*

TUE, JAN 23 | DAY 2

  • 04:45 AM – 05:30 AM PT [Location TBD] *
  • 08:00 AM – 12:00 PM GENERAL SESSION 03
  • 12:00 PM – 01:00 PM REFUEL [Lunch Provided]
  • 01:00 PM – 03:30 PM GENERAL SESSION 04
  • 03:30 PM – 05:30 PM FINAL GATHERING / SENDOFF
  • 06:30 PM – 08:00 PM INTRO TO BJJ [Location: Hotel] *

*All events are included in the ticket price; Attendance is optional

JOIN US

US STATES

COUNTRIES

INDUSTRIES

EXTREME OWNERSHIP MUSTER

TRAVEL & HOTEL

HOTEL

Hilton San Diego Bayfront
One Park Boulevard, SD CA 92101

FLIGHTS 

San Diego International Airport

Hilton San Diego Bayfront is located 13 minutes (3 miles) from SAN Airport

EXTREME OWNERSHIP MUSTER

TICKETS

SOLD OUT

Ticket Price: $2,850 each person  

*Ticket does not include flights or hotel reservations 

Please email events@echelonfront.com for group and service discount rates 

Out of stock

2024 Muster Discounts

GROUP DISCOUNTS:

*Discount will be applied automatically at checkout

3-5 tickets | $350 off each ticket 

6-9 tickets | $450 off each ticket 

10 + tickets | $550 off each ticket 

EXTREME OWNERSHIP MUSTER

FAQ’S

Where and when is Muster 018?

January, 21-23, 2024

San Diego, CA

What is included in my registration?

Registration includes access to all sessions and speakers, PT, lunch on Days 1 and 2, appetizers on the evening of Day 1, and BJJ on the evening of Day 2.

Attendees will also receive a “goodie bag”. 

What should I wear?

From board shorts to the board room, you won’t find any stuffy suit and tie dress requirements at Muster. Come as you are, dressed comfortably to learn, lead, and win.

Who should attend?

Extreme Ownership Muste is for all leaders in any aspect of their life looking to become a better leader at work, at home, and every other aspect of life and connect with like-minded leaders. 

”We get hundreds of leaders from all different industries and walks of life, from first responders to people who are there to learn and look at themselves and get better. They want to actually grow and understand what they need to improve in their lives. There’s just no other event like that.”

-Leif Babin

Are children allowed?

Muster 018 is for adults only. 

Will I receive a Certificate of Completion?

Yes. Each attendee will receive a certificate of completion at the conclusion of the final training day, as well as, a Credly digital badge of completion.

How will I receive information about Muster 018 after registering?

Upon registration, you will receive an email from events@echelonfront.com with additional information. As the event approaches, additional emails will be sent with updated information. If you have not received any emails from us, please first check your junk/spam mailbox. You can also email us at events@echelonfront.com and we will ensure your information is up to date in our system. 

I registered for the event on behalf of someone else. How do I get this ticket updated with the correct attendee information?

Email us at Events@echelonfront.com with the following: 

  • Your name (first and last) 
  • Order number (if you have it) 
  • Send info for the person attending: 
  • The first and last name, email address, and shirt size 
Do I need to have a physical copy of the ticket printed when registering on-site?

A printed ticket is not needed. We will be able to check you in at registration using your name and/or email. Having your ticket/order number accessible via mobile device is always helpful and will speed up your registration process in the event of any issues. 

I need a copy of my order receipt. How can I obtain this?

First be sure to check your junk/spam mailbox as the order receipt will be emailed to you direct from Shopify. If you are unable to find this, simply email events@echelonfront.com and we will send you a PDF copy of your order receipt. 

Email us with:
• Your name (first and last)
• Your order number (if available) 

Can I pay for my ticket via check/purchase order/ACH transfer?

You may choose to pay by ACH at checkout. For other questions regarding payment, email events@echelonfront.com 

I registered for a group of tickets that are now in my name. How can I update this to include each of my team members separately?

Email events@echelonfront.com when registering a group. 

I registered, but I am no longer able to attend. Am I able to get a refund?

TRANSFER TO ANOTHER PERSON – To transfer your ticket to another person, e-mail our OPS team at events@echelonfront.com. To ensure the event certifications and materials are printed properly for each attendee, we request that a transfer to another person is executed thirty (30) business days prior to the start of the event. 

  

TRANSFER TO ANOTHER EVENT – If you are no longer able to attend the event for which you are registered, you are allowed a one-time transfer to another DATE of the same event so long as tickets for that event are still available. This must be requested in writing by e-mail to events@echelonfront.com at least sixty -days (60) days prior to the start of the event for which you are registered. 

  

REFUND – If you are no longer able to attend the event you are registered for and are not able to TRANSFER your registration to another person or to another event, please submit in writing via email to events@echelonfront.com to request a refund. We offer the following options for a refund: 

  

  • If canceled at least ninety (90) business days prior to the start of the event, a full refund (less the administrative fee) will be refunded. 
  • If canceled at thirty (30) business days prior to the start of the event, 70% of the registration fee (less the administrative fee) will be refunded. 
  • No refunds will be offered within thirty (30) business days of the engagement. For extenuating circumstances, please email us for consideration at events@echelonfront.com. 

  

Administrative Fee – All refunds are subject to a 5% administrative fee. 

  

FORCE MAJEURE – In the event Echelon Front is prevented from carrying out its obligations as it pertains to the event you registered for as a result of any cause beyond its control, or such event cannot be held or does not occur due to acts of God, strikes, labor disputes, government requisitions, restrictions or regulations on travel, hotel or facility availability, commodities or supplies, war or apparent act of war, terrorism, disaster, civil disorder, epidemic or pandemic, curtailment or restriction on transportation facilities, or any other comparable calamity, casualty or condition (collectively a “Force Majeure”) Echelon Front shall have the right to terminate the affected Conference without liability and shall be relieved of its obligations to Registrant. 

  

If the affected event is terminated due to a Force Majeure occurrence before the first day of the Conference, then Echelon Front will reschedule the affected event, if and as practical under the circumstances, and your registration fee will be applied to the rescheduled Event. If you are unable to attend the rescheduled Event, then you may transfer registration fee you paid, upon written notification to Echelon Front at mailto:events@echelonfront.com, towards another event or you may transfer to another individual in your place, so long as space is still available. Echelon Front reserves the right, at its discretion, to approve or deny such registration fee transfer requests. Additionally, Echelon Front does not assume responsibility for any additional costs, charges, or expenses; to include, charges made for travel and lodging.